The Complete Guide to Choosing the Right Storefront Sign for Your Business
Your storefront sign is more than just a nameplate — it’s one of the most powerful marketing tools your business has. It’s often the first thing potential customers notice, and the right design can turn a passerby into a paying customer.
In a competitive marketplace like the Bay Area, having the right storefront sign can make all the difference. This guide will walk you through everything you need to know to choose the best sign for your business.
1. Understand Your Brand Identity
Before you choose a sign, consider what message you want to send. Are you aiming for professional and sleek? Fun and approachable? Bold and modern? Your sign should match your brand personality so customers know what to expect the moment they see it.
2. Pick the Right Type of Storefront Sign
There are several popular options for storefront signs, each with unique advantages:
Channel Letters – Three-dimensional, illuminated letters that make your name stand out day or night.
Panel Signs – Flat panels with graphics, ideal for simple and bold branding.
Blade Signs – Mounted perpendicular to your building, perfect for catching the attention of foot traffic.
Window Graphics – A cost-effective option that adds branding to your storefront glass.
3. Consider Visibility and Location
Ask yourself: Can customers see your sign from the street? From down the block? From their cars? The best sign balances style with functionality, ensuring maximum visibility in both daylight and evening hours.
4. Choose Materials That Last
Bay Area weather can range from sunny and dry in Pleasanton to foggy and damp in San Francisco. Choosing durable materials like aluminum, acrylic, or weather-treated wood ensures your sign stays vibrant and professional for years.
5. Lighting Matters
Illuminated signs make your business visible 24/7. LED lighting is energy-efficient, long-lasting, and makes your storefront shine — especially for restaurants, retail shops, and businesses open in the evenings.
6. Check Local Regulations
Each city has its own rules about signage, size, and placement. For example, businesses in Oakland may face different requirements than those in Dublin or San Leandro. A professional sign company can help you navigate permits and stay compliant.
7. Work with a Professional Designer
A sign isn’t just decoration — it’s a long-term investment. Working with a professional sign designer ensures your sign is not only beautiful but also strategic, balancing brand consistency, readability, and impact.
Make Your Business Impossible to Miss
At Johnston Signs, we specialize in creating custom storefront signs that capture attention and bring in customers. Whether you need channel letters, blade signs, or custom graphics, we’ll design and install a sign that reflects your brand and works for your location.
📞 Contact us today for a free quote and let’s create the perfect storefront sign for your business.